Brand Strategy & Direction Template

Adobe Illustrator template to help you convey your brand strategy and design direction ideas to your client before you begin the design process. It’s so important to make sure you and your client are on the same page from the beginning, helping you reduce the amount of time spent on revisions later on.

With this template, you’ll also get a free copy of our Strategy Meeting Questionnaire that we use for every client, which informs the content and design direction you will insert into the template afterward, as well as an email template for delivering the presentation to your client and explaining to them how to give helpful feedback.

Includes:

+ Recorded video and written instructional PDF for how to use the files

+ pre-written fill-in-the-blank text to help you explain each page’s content to the client

• 11 pages to present your brand strategy notes to the client in a refined way

+ 7 pages to display design direction for fonts, colors, etc.

+ BONUS: Free moodboard template (.ai file)

+ BONUS: Free email template for delivering the PDF to the client and asking for helpful feedback

+ BONUS: Free copy of our Strategy Meeting Questionnaire to go over with the client before filling out this template