A self-paced, easy-to-implement course for aspiring design entrepreneurs ready to establish a steady & profitable business.
Freelance projects are just the start—let’s build a business that supports your dream life.
So many of us don’t fully realize what we’re signing up for when we decide to monetize our design skills. Finding consistent clients, setting your prices, creating streamlined processes, finding a community, and what the heck is an CRM?
All you want is a profitable and flexible business that helps you live comfortably- but a million things need to happen before you can even start thinking about designing something, and it can be overwhelming.
We know– if you had a dollar for every course that promised to give you all the secrets to running a 7-figure design business while only working 3 hours a week, you wouldn’t need to be running a business.
But starting a profitable and business doesn’t have to be so complicated- not if you have the right resources and mentors to help you push past the imposter syndrome and create a streamlined business strategy.
Build a Profitable Design Business Without the Overwhelm ✓
Pro Design Business
Get Clear, Organized, & Confident
Pro Design Business is the most comprehensive and easy-to-implement course for on-the-rise design entrepreneurs who want to show up with professional and streamlined processes, charge competitive rates, and still have time to live their lives.
Within weeks, you can implement new systems, get aligned and high-quality leads, and confidently raise your rates–knowing you’ve set a solid foundation for your growing business.
If you’re really honest, would you say that you:
Are struggling to find design clients (much less dream clients!)?
Have you played the comparison game with other businesses and felt yours lacked professionalism?
Struggle with imposter syndrome?
Feel afraid to go all-in on your business because you’re unsure it can provide the financial stability you need?
Feel overwhelmed with all that comes with running a business?
Feel like a right-brain creative, cosplaying as a left-brain logistics person?
Have no freaking clue where to start?
What If You Had a Business That…
Attracted only dream clients
Imagine an inbox filled with inquiries on inquiries of people you actually cannot wait to work with.
Provided consistent monthly income
You could finally leave that full-time job in the rearview and step confidently into your business, knowing it can sustain your life comfortably.
Was seen as reputable and credible
No more imposter syndrome. No more doubt. Just a confident business owner with best-in-class marketing, processes, design skills, and brand presence.
Was successful without being stressful
Work the hours you want, work with clients you love, and charge the prices you deserve without sacrificing the life you’ve always wanted.
Charge Your Dream Rates. Book Your Dream Clients. Live Your Dream Life.
Most designers aren’t chasing fame and fortune. They want to use their creativity to help others while making enough money to live a happy, fulfilled, and comfortable life. They want to work with cool people, design beautiful, strategic brands and websites, and build a business they are proud of.
Pro Design Business gives new and aspiring designers a blueprint for starting that business.
More than just talking heads on a screen, Pro Design Business is a comprehensive toolkit made up of video lessons, templates, and resources to help you lay the foundation for the business of your dreams.
We took all the confusion and trial-and-error out of starting a design business and created a course that answers all your questions, gives you valuable industry tips and tricks, and allows you to step confidently into your business owner era.
Pro Design Business Member See Results Quickly
All the tools you’ll need to set off your dream business.
Take a Peek at What’s Inside
Self-paced lessons
17 Pre-recorded video lessons to help you tackle different parts of building a business, from mindset shifts and business basics to handling difficult clients and project management setups.
Business Templates & worksheets
The whole point of this course is that you’ll never have to start from zero. We’ll share the exact templates we’ve used in our business to help you tackle sales calls, set project workflows, and so much more.
Business Resource Lists
10 lists filled with resources to help you get started, position your brand, set your prices, and even find memorable and thoughtful client gifts.
BTS Walkthroughs
We’re not just teaching theories and hypotheticals–we’re pulling back the curtain and giving you step-by-step breakdowns of how we implement, set up, and run things at Foxtrot.
Lifetime Access
Revisit Pro Design Business as often as needed, with lifetime access to the course and all future updates and refreshes.
Ready to Grow Your Confidence & Raise Your Rates?
Enroll in pro design business today
pay in full
1 Payment Of
$797
✓ 17 Self-Paced Lessons
✓ 21 Templates & Worksheets
✓ Business Resource Lists
✓ BTS Walkthroughs
✓ 7 Bonus Lessons
✓ Slack Group Access
✓ Lifetime Access
payment plan
6 Monthly Payments Of
$147
✓ 17 Self-Paced Lessons
✓ 21 Templates & Worksheets
✓ Business Resource Lists
✓ BTS Walkthroughs
✓ 7 Bonus Lessons
✓ Slack Group Access
✓ Lifetime Access
What Designers Are Saying About Us
The Pro Design Business Curriculum
Every element of this course was thought out with you in mind. Because of that, we’ve broken it down into four targeted and easily digestible sections, each dedicated to helping you tackle a specific part of setting up your business.
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Lesson 1: Mindset Work & Setting Intentions
Lesson 2: Business Basics
Lesson 3: Creating Your Branding & Web Design
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Lesson 1: Positioning, Services, & Clientele
Lesson 2: Creating Service Offerings & Pricing Yourself Like a Pro
Lesson 3: Creating and Refining Your Portfolio
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Lesson 1: Creating an Effective Marketing Plan
Lesson 2: Booking and Holding Successful Sales Calls
Lesson 3: Example Sales Call
Lesson 4: Sending Effective Proposals and Closing the Deal
Lesson 5: HoneyBook Setup Walkthrough
Lesson 6: Contracts
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Lesson 1: Establishing Your Project Timelines
Lesson 2: Our Project Management Templates
Lesson 3: Basecamp Setup Walkthrough
Lesson 4: Professional Project Management Practices
Lesson 5: Difficult Client Situations
YOu Also get…
We know how hard and time-consuming researching business resources can be–so we’ve done it all for you. In addition to our four-section curriculum, you’ll also get tons of templates and resources to get you started.
Here’s the full list:
Everything We Use to Run Our Profitable Design Business, All Packaged With a Bow
Mindset Journal Prompts
Building Better Brands Workbook
Daily, Weekly, & Monthly Marketing Checklist
Social Content Planning Spreadsheet
Sales Call Questions & Scripts Template
Project Proposal Template
Income Tracker Spreadsheet
Complete Business Set-Up Checklist
Positioning Worksheet
Base-Price Calculation Spreadsheet
Personal Branding & Web Design Checklist
Design Project Workflow Spreadsheet
Warm Email Template
Client Welcome Guide Template
Project Email/Message Templates
Project Questionnaire Template
Strategy Meeting Questions Template
Client Feedback and Approval Template
Final Files & Links Off-Boarding Template
Our Favorite Client Gift Ideas
13 Email/Message Templates for Difficult Client Situations
Pro Design Business is for Designers Who:
✓ Want to start their design business or are in the early stages of freelancing.
✓ Are overwhelmed with all of the business information and advice and are not sure where to start.
✓ Want mentors who understand their situation and have the tools to do so.
✓ Feel uncertain when it comes to pricing.
✓ Are struggling with imposter syndrome.
✓ Are ready to start attracting and booking clients who are aligned with their values and their prices.
✓ Want to establish themselves as experts among their peers.
✓ Are craving community.
✓ Are busy and need a course that can flex around their schedule.
Bonus Lessons Included in Pro Design Business!
All members receive access to seven exclusive bonus lessons and call recordings.
Our Journey to Starting & Growing Our Client Base
41 min
Grow Your Client Base With Email Marketing
50 min
How to Realistically Outsource Work In Your Business
54 min
Adapting Your Services & Pricing in a Volatile Economy
54 min
How to Take Extended Breaks & Vacations From Your Business
51 min
Creating a Business That Supports Your Life and Well-Being
58 min
Small Business Financial Q&A With Our Bookkeeper
57 min
Designers Before & After Pro Design Business
“Before starting the Pro Design Business program, I was kind of winging it with my business, learning as I went. Looking back, it was very clear I missed things here and there, making my own process more of a struggle. The program is filled with resources, instructional videos, and detailed guides covering all the essentials for starting your own design business. My confidence in my business skills has improved massively since completing the program and I couldn’t be any happier!! I would absolutely recommend as there is a ton to learn from this program!”
-Ashley, Opyl Studio
“Before the course, my client process was messy and I felt stuck on how to price projects to have a successful business and make a living. After taking the course I now have an amazing business process, I’m exceeding revenue goals, and feel proud of the work and experience I’m providing.”
-Josh Merow, josh merow design
“After losing my job, I had no idea where to start to set up my business as a web and brand designer. This program was exactly what I needed to put my business together. If you are on the verge of doing it and came across this course, TAKE IT! You will not regret it.”
-Bianca Eckstein, Mano Santa Designs
”Before Pro Design Business, I felt a little bit like I was blazing my own trail. I didn’t have any real guideposts to understand what I was doing right and where my business had room for improvement. This program helped me truly understand and leverage what makes my services unique. It gave me the confidence to rebrand and raise my prices. I’d recommend it to other designers, wherever you are on your business journey!”
-Emma Tuthill, The Brand Anthropologist
Pro Design Business Course Member’s Biggest Wins:
biggest wins reported by course members:
• 31% Said Increased Confidence & Reduced Imposter Syndrome
• 19% Said Booked Highest Project Yet
• 18% Streamlined & Organized Business Process
• 15% Said Feeling Confident in Pricing & Sales
• 10% Said Booked First Client
• 7% Said Clarified Positioning & Offerings
100% of members that left feedback said they learned what they hoped to from the course.
The majority of course members reported increased confidence as their biggest win.
“Booked my highest project” is frequently mentioned in member feedback.
Frequently Asked Questions
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Yep! Affordability is one of our most important values, so we provide a 6-month payment plan option.
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Yes! The course is divided into 4 modules of video lessons and worksheets so that you can take the course at your own pace.
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Yes! This course is most beneficial for aspiring design entrepreneurs and designers as it helps you set and solidify the foundation for your business.
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For both! The content is not service-specific. Instead, it is a toolkit for starting your business, whether you're a brand designer, web designer, graphic designer, or a combination.
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Pro Design Process was our original signature design and business course, which we retired in 2023. Pro Design Business is our new signature course, which features an all-new curriculum, templates, and resources, as well as a few Pro Design Process fan-faves that have been refreshed and improved.
While Pro Design Business will cover similar topics to those taught in Pro Design Process, this new course focuses solely on building and developing the business side of things. This means we will not cover the basics of brand or web design in this course.
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The course is completely self-paced, meaning it should take as long as it takes you to get through it based on your busy schedule. However, the course is conveniently split up into four sections, and our recommendation is to pace it out over four weeks.
We’ve also built this course in a way that allows you to implement as you go, meaning you don’t have to wait until you finish the course to incorporate your learnings, templates, and resources into your business.
And, because we know how valuable your time is, you won’t find any fluff or drawn-out, unnecessarily-long lessons–just the information you need in easily-digestible videos.
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All Pro Design Business members have lifetime access to the course and all future updates and refreshes.
Taught By–Not One, But–Two Trusted and Established Designers
We’re Cass and Amanda, the founders of Foxtrot Branding and creators of Pro Design Business. We’ve helped over 500 designers build, scale, and sustain their businesses. As designers, we know first-hand how hard it is to get your design business off the ground.
So, we took everything we’ve learned and packaged it all into this course that will save you the headache and heartache we went through when building our own business.
In Pro Design Business, we share all of the processes, templates, and resources we implemented when building our own business and guide you in implementing them into your business in ways that work for you.
Meet Your Instructors
Cass
CO-FOUNDER
I’m Foxtrot Branding’s lead web designer and project manager. While I love the design side of our business, I’m equally as passionate about finding the best and most efficient ways to optimize and streamline our workflows and client experience.
My creative freelancing background & degree in professional communications align perfectly for helping other designers carve their path to success.
What I work for: weekend city trips, thrift hauls, & plenty of free time to read, learn instruments, play switch games, or garden
Amanda
CO-FOUNDER
I’m Foxtrot Branding’s lead brand designer and the creative brain behind the general direction of our business. I love that I get to help my clients see their businesses in a fresh new light with branding.
I have a degree in Fine Art and years of experience working with established design studios and start-ups, all of which have provided me with a range of knowledge to share in our resources for designers.
What I work for: freedom to pursue my ever-changing hobbies, time in nature, trips abroad, & quality time with friends & family
Ready to stop dreaming about your design business and start building it?
© 2024 Foxtrot Branding