How to find the Right Brand Designer for Your Business
If you’ve landed on this post, you’re likely thinking about developing branding (or rebranding) and wondering how to go about finding the right designer to help.
With so many designers online and endless platforms to scroll, knowing where to even begin your search can feel extremely overwhelming.
But this post is the perfect place to start; we’ll share the best search strategies, aligning questions, and deciding factors to help you find the perfect designer for your brand.
Here’s our step-by-step breakdown of how to find the right brand designer for your business. 👩💻🎨
Decide What’s Important to You in a Design Partnership
Before you begin your search, take a moment to consider what’s most important to you in a brand designer. Beyond loving their design work, you should align all other aspects of their working style, since this will be a collaborative and ongoing partnership.
Ask yourself questions like:
Am I looking for someone with a specific style, or someone who adapts to different brands?
Is it important that the designer shares my (or my brand’s) core values
Do I prefer lots of communication and regular check-ins, or a more hands-off process?
Do I prefer a quick-paced design day-style project, or having extended time to consider designs and give feedback?
The clearer you are about the kind of experience you want, the easier it will be to spot the right fit when you find it.
Start The Online Hunt for Designers
If you’d like to consider or prioritize working with a local designer, you can search terms like “designers near me” or “brand designers near me” and browse Google Business listings. You can also search, “[Your State/City] Brand Design Services” or any variation of that search, and browse the page results.
When searching for designers located anywhere in your country (or internationally), most search and social platforms can be a great avenue to find potential design partners.
But you need to know how to use them strategically.
Google:
When Googling, be extremely specific with your search terms, for example, searches like “brand design services for subscription box brand,” or “colorful, luxury brand and web design services.” Specifying your business industry, the design style you want, or the very specific design services (ex. brand identity design vs logo design) can help you generate searches full of portfolio work and service information from aligned designers.
Pinterest:
Pinterest is another great search platform for discovering design work that you love, with pins often leading to the portfolios of aligned designers. A quick search for the type of design you’re looking for (ex. “elegant brand design”), will kickstart a discovery session of amazing designers.
Instagram:
Instagram offers a more curated experience of business profiles that help you easily and quickly browse a designer’s style and offerings. It’s search function is not as optimized as a search engine like Google or Pinterest, but exploring specific keyword searches or hashtags (like #brandidentitydesign or #branddesignstudio) and also utilizing the “similar accounts” button on profiles can help you find some great designers you may not have ever found via Google or Pinterest.
As you browse, keep a short list of potential designers you’d most like to learn more about and reach out to.
Narrow Down to Your Top Picks & Reach Out
Once you’ve got a solid list of candidates, take time to review their websites, portfolios, and online presence. This step is about finding someone who not only creates great work but also creates the right kind of work for you and your brand.
Look for:
Quality over quantity. A well-curated portfolio of 8–10 strong projects is better than 50 that feel inconsistent.
Consistent style. Does their work have a look or standard you admire?
Relevant experience. Have they worked with businesses like yours or in similar industries?
Aligned services & pricing. Do their service timelines and starting prices align with your goals?
Testimonials and reviews. Check their website, Google Business page, or social media for client feedback.
Once you’ve narrowed your list to a few top picks (anywhere from 2–4 is great), it’s time to get in touch using their preferred method (typically a contact form on their website).
Be sure to answer all of their contact form questions in your own words (no AI writing in your inquiry, please) and be as thorough and specific as possible.
Most designers will invite you to an intro call to see if it’s a good fit. Come prepared with a few questions, like:
What’s your design process like?
What website platforms do you design for (if applicable)?
How often will we communicate and in what format?
What will my tasks include throughout the project?
How are payments and timelines structured?
As you connect with each designer, take note of their communication style, professionalism, and how well they understand your goals. You should feel confident in your collaboration!
Typically, one designer will stand out as the right choice, based on a combination of factors like their work style, service offerings, and how well you connect with them about your vision and goals.
You’re So Prepared Now! 💁♀️
Finding and booking with a designer should feel exciting and aligned, not overwhelming.
And, if you’ve taken the time to think through your needs and choose the right partner, the brand strategy and design process will be one of the most transformative and lucrative investments you make for your business!
If you’ve made it this far, chances are you’re not just browsing, you’re serious about finding the right brand designer for your business.
At Foxtrot Branding, we offer effective branding, web design,and packaging design services that help your business stand out and thrive online
Click here to learn more about our services or contact us today to see how we can bring your vision to life.
